Rummo pasta packaging designed by Irving & Co.
Pasta Rummo, are a family owned pasta producer based in Benevento, Campania. We were approached by Cosimo & Antonio Rummo to bring the brand back to it’s artisanal roots. Their philosophy “Metodo Lenta Lavorazione” extols the virtues of taking time to make things properly. This permeates through all levels of the brand including the tactility and texture of the brown cartons and paper bag based packaging used for the premium Le Leggendarie range. We worked hand-in-hand with the Rummo team in Italy and collaborated with brand consultant Giorgio Bellachioma and Milan based creative Charlotte Moore.
