Boxed Water is Better
I've sort of developed a crush on these guys over at Boxed Water is Better. Kevin Hockin sent in these photos of their sustainable, recyclable water carton. They were designed by founder Benjamin Edgar (who is also one of the guys behind thebrilliance.com). Here's what they have to say about rethinking bottled water:
About 90% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed and ethical way serve as an amazing renewable resource that benefits the environment even as it's renewed. Our carbon footprint is dramatically lower because our boxes are shipped flat to our filler and filled only as demand is created, as opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then ship them back for consumption. The flat, unfilled boxes can fit on 2 pallets, or roughly 5% of a truckload. Empty plastic or glass bottles would require about 5 truckloads. Our cartons can also be broken down to their original flat state, are recyclable in most areas and will be recyclable everywhere shortly. We're also giving 20% of our profits back to the resources our product is composed of--water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it's part of our company's ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it's sold and consumed in."
A couple more after the jump.
Cawston Press Apple Juices
"Pearlfisher has created the brand identity, name and packaging for the Cawston Press range of apple juices; the apple juice brand formerly known as Cawston Vale.
Pearlfisher was tasked with visibly capturing and preserving the flavour and essence of the apple, creating a stand-out design that visibly connects the consumer with the fruit and the qualities attributed to the natural juice produced by Cawston Press.
Creative director Natalie Chung says: “The design essence is ripe and raw and we have created a bold and contemporary visual language to reflect the taste benefits of a product that will not compromise on quality.”
The new name and identity is intended to inspire a consumer reappraisal of the ambient juice sector by drawing attention to the availability of a premium quality juice, made from 100% whole pressed apples rather than fruit concentrates, that isn’t found in the chiller. It also aims to reinvigorate the ambient aisle itself, introducing premium branded innovation to an area generally perceived as generic, standardised and with no named brands.
Mark Palmer, Marketing Director at Cawston Press says: “We are delighted with such a strong, vibrant and clear packaging design. We needed an identity that could shout above the crowd – speaking directly to consumers as well as creating a strong dynamic shelf presence to bring some much needed news to the neglected ambient fixture.”
The five newly branded variants of Cawston Press (Apple, Apple & Ginger, Apple & Elderflower, Apple & Rhubarb and Apple & Blackcurrant) will be sold in Waitrose, Ocado, Booths and speciality food stores from January 2010. RRP £1.79 for a 1 litre pack."