Limited Edition Halloween Pepsi Cans
Schweppes Limited Edition Slim Cans
The Dieline Awards 2011: Third Place - Coca-Cola 2010 Winter Olympics Packaging and Premium
Category: Non-Alcoholic Beverage
Description: The Coca-Cola Olympic Games-themed collectible cans and FridgePacks feature silhouettes inspired by some of the most popular Olympic Winter Games sports, such as figure skating, speedskating and snowboarding. The packaging celebrates the joy and excitement of the Olympic games and hints to the bubbly effervescent beverage inside. With a new silhouette appearing every two to three weeks. More than 700 million cans were on store shelves throughout January and February 2010. The can illustrations were additionally applied to winter merchandising to celebrate Coca-Cola’s support of the 2010 Olympic Winter Games. The designs appeared snowboards. A small brochure tag provides further detail on Coke’s connection to winter fun.
Sephora Press Kit: VIB Rouge
"Sephora recently refreshed their Beauty Insider loyalty program with a new membership tier, VIB Rouge, for their highest level of clients. To welcome top national fashion editors to VIB Rouge, Hub Strategy created giant, personalized invitations in Sephora colors.
On the front of each sleek, black, 16”x24” envelope, is the recipient’s name hand-written in red calligraphy. The interior is a flood of soft-touch Rouge red, with each press kit item nicely stowed within custom wells. Included was a VIB Rouge welcome package, a full-sized BITE lipstick in a custom Rouge red shade, Sephora-branded iPhone cases and earbuds, and a limited edition set of numbered prints signed by the artist Lovisa Burfitt. The press release itself was loaded onto a glossy black USB drive in the shape of a key. A personal welcome letter from Sephora was laid on top."
'Knowing that these editors get bombarded constantly with press kits and schwag, it was important we created something that would be hard to ignore - A beautifully crafted, giant invitation seemed like a fun solution that begged to be opened right away.”
Peter Judd, Partner and Co-Creative Director at Hub Strategy.