• Quip unveils a new identity system ten years after its launch.
• Following Quip’s launch, Center, along with Thomas Pokorn and Burn Type, builds on Gin Lane’s original visual identity, introducing a more flexible and expressive system.

If you listened to podcasts a decade ago, you might remember Quip’s electric toothbrushes promoted by your favorite hosts. The oral care brand quickly grew. It expanded its range to include other dental care products like flossers, making the leap from DTC to retail distribution in stores like Target.

Despite this growth, the branding hasn’t kept pace with Quip’s success over the last ten years. As a result, the company turned to the creative agency Center to update its identity. The resulting flexible and expressive system is the product of collaboration with Thomas Pokorn on copy and strategy, and Burn Type on typography, building on Gin Lane’s original branding (now Pattern Brands).