Branston is a food brand based in England, best known for its original Branson Pickle. And with the longstanding brand’s 100th anniversary comes a new logo and packaging refresh designed by This Way Up. While the design feels updated and more contemporary, the established brand history and color palette stay thoughtfully intact. It’s a respectfully refreshed system without losing any of the brand’s instantly recognizable features, just as a refresh for a 100th anniversary should be.

This month, iconic British brand Branston celebrates its 100-year anniversary with a new logo and brand refresh by London-based design agency, This Way Up. Known for its punchy flavour and as a staple in the UK’s kitchen cupboards, Branston has a brand-new look to celebrate its centenary year.