Packaging is following several trends. Here are some thoughts on today’s hot trends that are influencing packaged goods.

Ornamentation

Swirls and baroque twists and flourishes are all the rage. The restraint of the Modernist movement has given way to a need for expression with detail – little touches that make things personal and add the warmth we crave. Sometimes patterns cover simple forms, sometimes it’s just a flourish trailing off the edge.