Plant-Based Steak Juicy Marbles’ Branding Turns On the Charm With Bright, Maximalist Fun

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Plant-based meat options seem to grow in number every day. Consumers, even those that still partake in animal flesh but want to reduce consumption, are flocking to plant-based alternatives to chicken nuggets, hamburgers, and sausages.

Still, while not-cow hamburger options can scratch the occasional itch for beef, it’s nothing like a slab of steak. Recreating the flavor, texture, fat marbling, and cook of steaks is a taller order than burgers, and brands like Slovenian-based Juicy Marbles might have unlocked some meaty magic.

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