TSMGO worked with Bodegas Salado to create a packaging design that feels modern and updated without losing vermouth’s tradition. The design showcases the brand’s Andalusian origin while providing the consumer with more brand insight and product information. The simple color palette, paired with the meticulous typography, creates a timeless packaging design yet is still full of personality.
Vermouth is currently all the rage, and adults (in the 35-45 age group) recognise that drinking vermouth is a social good, as it encourages relationships and gives a glamorous touch. A social lubricant in increasing demand. Bodegas Salado has a vermouth which does not connect with this consumer. With outdated and depersonalised visual codes, they propose we make it appealing, taking advantage of the fact it is a fashionable, trendy product. At the same time, there is a generational change at the winery, and they want to pay tribute to its origins, both visually and verbally, with a vintage look and feel which transports us back to another time of consumption, in more bar-like environment, enjoying classic tavern surroundings.
