To bring the whiskey market a sense of modernity, as far as the branding and packaging go, Buna is a limited edition Sicilian boutique whiskey sour brand working to make a change in the industry. The brand’s packaging design, created by Carla Palette and illustrated by Antonio Carceles, is beautifully cultivated. Inspired by true human experiences, the illustrations inspire a healthy level of escapism, respectfully bringing humor into the brand’s essence. The packaging design is light and airy but highlights the brand’s handcrafted and traditional aspects.

It doesn’t take deep analysis to identify that the trends within the whiskey market have not evolved a whole lot over the past decade. That is to say, it is full of tartan, bagpipes, and heather. But as the saying goes, if it isn’t broken don’t fix it. Well, we broke it. And then fixed it, positioning boutique whiskey and whiskey sour cocktails in a contemporary way that breaks the rules of what is known and expected, paving a new trajectory for the whiskey market. In an increasingly over-saturated market of archaic and outdated whiskey brands, BUNA is a limited edition Sicilian boutique whiskey sour brand that strives to be at the forefront of this pivotal shift within the new expectations of the market.