Palmolive is a brand that has been around for decades, and, sometimes, when a brand has such a long-lasting legacy, it’s hard to make a substantial branding pivot. Palmolive has made the shift effortlessly, and their new packaging and identity championed by the Global Design team at Colgate Palmolive in partnership with Clarkmcdowall, signals the brand’s switch to bio-friendly ingredients and 100% recyclable plastic bottles. The new branding is modernized yet done so thoughtfully as to keep the iconic logo and colors untouched. While the overall essence of the brand’s legacy has remained the same, the subtle changes have created a lasting impact that voices the brand’s sustainable mission.
Palmolive is a legacy brand with efficacy at the heart of its promise. With the growth of ânaturalâ brands and shifting consumer expectations, Palmolive had to rethink itself as a brand that stands for more than a sole functional benefit. They would need to be a brand that could live in an eco-friendly world, inspiring optimism for everyone.
