Luminous Design Group designed this ultra modern packaging for Torc, a brand that specifically creates lubricants for industrial machines.
âNaming and packaging design for âTorc.â A series of products, used for lubricating and maintaining industrial machines. Taking under consideration the industry which is targeted, the series name derives from classical engineering as itâs inspired by the concept of torque. The design focuses on the typographic logo, whose tubular approach renders to the physical sense of a tool in userâs hands, following also the characteristic form of the container. The concept is completed on the backside with a layout that adds graphic simplicity and immediacy, referring to technical manuals.â