This personal care line is looking to change up the conversation with regards to the typical urban Indian woman. Happily Unmarried is a range that includes products like body mist and face scrub, but with typographically driven packaging that aims to send the message that women should value themselves.
“Happily Unmarried Pvt. Ltd. is an e-commerce brand based in New Delhi, India. It launched a range of personal care products for the urban Indian woman in October 2017. She is the ‘Happily Unmarried’ woman.”
“Quirky yet confident, witty yet profound. One who lives to the fullest. Breaking the traditional mould of packaging in India, it encourages women to be unconventional and have their own definition of happiness. The brand sought to create the packaging using witty and quirky quotes for women that value their self-worth. Bold typography communicates the strong brand identity in combination with a vivid colour palette that adds zest to it.”
Content: Nikhil Saxena + Rajat Tuli + Wilson Pereira
Branding: Mayukh Das
Packaging: Mridul Chandolia
Labels: Arul Selvan + Mridul Chandolia
Photography: Akshay Choubey + Laavanya Sharma
Location: New Delhi, India
