This is not your typical protein bar. Gander created the packaging for Exo, a company that specializes in creating products that utilize crickets for protein.
“We created a fearless, illustration-packed identity for Exo, the cricket protein company. Bold typography, irreverent illustrations and raw, in-the-moment photography together give a resounding ‘weird is good’. For the adventure-seekers, life-hackers and folks who are willing to do things differently, this one’s for you.”
Art Direction and Design: Gander