New Zealand based agency Redfire Design created the elegant packaging for Puraty Organic Teas. Given the medicinal quality of these teas, it was only fitting that botanical illustrations adorn the packaging.
“We love it when we’re tasked with launching a new challenger brand.
Our first challenge was naming and positioning the brand to reflect the organic and pure qualities of the medicinal tea range. Our strategic and creative process birthed ‘Puraty Potent Organic Teas’.”
