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Don’t F*ck the Ocean: About the Clever Sex Toy Packaging that can Help Save our Seas

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Sometimes you just need a little tough love. Our oceans are in distress so instead of skirting around the issue, Brazilian design agency Africa took a more straightforward approach with these dildos. Along with MTV, these Ocean Dildos are actually made from plastic waste found in our seas. We spoke with the team at Africa to learn more about how they developed the product, the goal of the packaging, and more.

Africa: We started by defining how the dildo would look like. We decided to make a minimalist shape and chose several combinations of colors to achieve a beautiful and almost psychedelic look for the product.

Then, we made the packaging by creating dozens of ocean characters based on the dildo itself, using vibrant colours and bold lines.

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