Gustavo Paiva created the awesome conceptual branding and packaging for Büffel Beer.
“Büffel is a local beer from Belo Horizonte, Brazil, which just started its first production.
The inspiration for the creation of the brand’s typography comes from the Gothic calligraphy, much used in the Netherlands and Germany in the last phase of medieval calligraphic development. The word Büffel comes from the Dutch, which translated into English means buffalo. The animal was chosen as an icon for the company by representing its main concepts, of transmitting strength and magnificence through its product.”
