Growing PLANT Apothecary from a Side Project to a Line of Sensitive Skincare Products

Published

June 27, 2017

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By: Margaret Andersen

Inspiration for entrepreneurs is all around, but the deep details about how a brand goes from an idea to a physical product or service are fuzzy. We’re breaking it down this week with Holly McWhorter, owner of PLANT Apothecary. In part 2 of a 4-part series, learn about how she got the idea for this line of organic skincare and how she turned into a full-fledged business.

Be sure to check out the first part to this series on PLANT Apothecary.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.