By: Agustina de la Plaza
In packaging, color is a language. Quickly and efficiently, it communicates certain attributes about the product inside. Consumers “read” color much faster than words or shapes so they will find or choose the product they are looking for, first and foremost, by color or by color combination.
Often clients will ask me: “Why do we have to use special inks? Why can’t we just print CMYK?” If you’re a designer reading this, you’ve probably had to answer this question plenty of times.
