The founders of Monument City Brewing Company have some serious Baltimore pride, so why not incorporate that into their packaging? The brewery turned to Orange Element for a fresh design that would highlight the city itself while giving it a contemporary spin.
“Monument City Brewing Company is a startup brewery founded by two brothers in Baltimore, MD. With a mission to create beer reflecting the honest, hard-working nature of Baltimore City and its manufacturing heritage, it was crucial for Monument’s brand identity to follow suit.”
“Orange Element set out to build a simple, bold system that would stand out on the shelf, yet feel right at home with the classic, time-tested designs of old. Along with the identity, we were tasked with creating a full packaging set for Monument’s core offerings, as well as seasonal and limited batch brews. In order to create a design that would fit right in with the manufacturing aesthetic of Baltimore City, we studied everything from decades-old beer cans to farm equipment, seed packaging, and industrial labeling. Leaning heavily on a simple flood of color to identify each beer, simple iconography, and ‘Brewer’s Notes’ on packaging gave us a way to clearly communicate to consumers what they can expect upon choosing Monument—straightforward, high-quality beers that stand out from the crowd.”
