Google Campus in Warsaw definitely went above and beyond with this amazing gift. The design takes a minimalistic and geometric approach for a limited edition old style flavored vodka. We interviewed Maciej Frymus who worked with Redkroft to learn more about the process for creating this elegant vodka, designing without solid visual guidelines, the importance that prototypes played in the process, and more.
Redkroft: After we have agreed what we want to do and how the design should look like more or less, we had to add some extra value to it. Silkscreen printed graphics and pleasant to touch papers were our weapons of choice. We were aware that it would be more special if you could actually tell it was made with care and attention to details. It’s hard to achieve on a factory line but we all agreed it should be made and assembled 100% by hand.
After the initial designs were made, we carefully picked available papers. We went with a Kreativkarton set, because it had all the colors we needed and it has a nice texture, somehow it feels a bit warm when you touch it.
