In our mass-market, multinational-led world, the consumer is still just an individual. And as brands grow, the level of connection to the individual diminishes. The basic human instinct to be social and connected does not dissipate in a commercial transaction. We all want to feel connected to the brands we patronize and the products we use, so to satisfy this desire (without losing scale) brands continue to seek ways to offer variety. After taking a closer look at the trend of Uniqueness in The Dieline’s 2017 Trend Report, we put together 20 amazing packaging designs that create a more personal relationship between the product and consumer.
Read more about this trend and download the free guide: The Dieline’s 2017 Trend Report.
