Following up on their successful mask redesign from last year, Ööloom Sleeping Masks have come out with a special Koala edition of their adorable product. The packaging still has the same adorable illustrations, but this particular mask also comes with a surprise: the packaging is actually glow-in-the-dark!
“Sleep is not about laying still for 8 hours, it’s about the adventures inside the dream world. Our Koala (the sleepiest of the sleepyheads) packaging showcases this belief by overlapping two illustrations. One depicts the calm day-to-day happenings, while the other paints a picture of a bizarre fantasy land thought up by a vivid dreamer. The latter only comes to life as a glow-in the- dark effect under the cover of night.”
Art Director: Johan Kallas, Mihkel Virkus
Art Director + Illustrator: Karmen Heinmaa
Location: Tallinn, Estonia
