You’ve heard of Bonnie and Clyde, the notorious criminals of the early 1900s. However, the reason we like Bonnie & Clyde Gin is because it focuses on a different part of the Bonnie and Clyde story—that is, a focus on these two individuals who were young and in love. We spoke with Simone Hodgskiss of Pearly Yon about telling the story of Bonnie and Clyde in a different way, designing to emphasize human characteristics, and how a project is never complete until it’s printed.
Pearly Yon: I always begin the process by researching. In this case it was the history of Bonnie and Clyde. I jot down potential ideas along the way so that I am able to present a few directions/concepts to the client on first presentation. Upon approval of a route I then progress to penciling rough design on paper. Sometimes I present the rough sketches to clients and sometimes it’s better to present the vector artwork to them. This all depends on which execution supports the concept in the strongest way to help the client understand where the finished design will end up.
Pearly Yon: My biggest goal was to paint the story of Bonnie and Clyde in a romantic light. Their story is usually depicted as outlaws with guns but after a bit of digging into their past I found other aspects of their character to base their story on. I achieved this by showing their tale through tattoo inspired symbolism.
