Jakov Jakovljević designed the packaging for conceptual energy drink brand “Funny Bunny.” The design features bold, bright colors and adorable anime-inspired illustrations of bunnies.
“These designs are for a fictional brand of energy drinks, inspired by bunnies, anime and over-the-top cuteness. The main idea was to challenge the trope of energy drinks for being marketed as super-edgy and tough. Bright colors and cheerful characters accompany a wide variety of flavors. The goal was to make the packaging as sweetly energetic as the drink itself.”
Designed by: Jakov Jakovljević
Location: Serbia
