There’s a genuine beauty in some of the refreshing new takes on minimalism that is trending in 2017. Not just the simple words, shapes, and carefully selected color paletteâbut also the ease it creates for the consumer. These designs build holistic brands that seek to perfect the elements of their identity through specific but limited shapes and colors. The designs here almost have a generic feel, but by approaching this they establish their brand and cement itâs unique flavor.
View of all of 2017’s packaging design and consumer shopping trends.
