This is not your typical potato packaging. Fabula Branding designed this bright packaging for Babina Leta Potatoes. What makes this packaging so unique is that it features photography of adorable Belarusian grandmas.
“The product is the Belarusian grown high-quality potatoes. The goal in trademark development was to emphasize the manufacturer’s diligent approach to the business, create an image of a selective and grown with love product, and differentiate the product on the shelves.
We had no doubt that the brand will be nationally oriented: Belarusians are famous not only for their love of potatoes but also for their knowledge, experience, expertise in growing and preparing this product – work that had become a sacred tradition for many generations.
