Though there would probably be a great number of medicinal marijuana advocates that would disagree with their slogan, Lofoten Seaweed aims to sell âthe weed thatâs good for you.â When it came time for Lofoten to design the packaging and branding for their wild-harvested seaweed, they turned to Norwayâs by north.
âNorwegian consumers are not used to seaweed,â by north partner and designer Morten Iveland says, âso establishing this as a product for the average consumer was a challenge. We also had to think of foreign consumers, who are used to seaweed, as well as the professional market.â
