London’s oldest whiskey specialists have just launched not one but four (!) new whiskies under a brand new label. Branding and design consultancy Good developed the new branding and packaging for this line of Scotch whiskies.
“Milroys was founded in 1964 by eccentric brothers Jack and Wallace Milroy, who are credited with bringing single malt scotch whisky to the masses through working with blend owners and encouraging them to supply their single malts. The store passed through a number of owners, and was brought back into private independent ownership in 2014 by a young team of whisky fanatics.”
“The new brand brings together Milroys’ place at the heart of the history of whisky with a fresh and modern twist, reflecting Milroys new owners; its location in the heart of Soho and its accessible expertise.”
