Inspired by the Louisiana culture, Andrew and Lindsay of Great Raft Brewing used their sense of humor for the Louisiana culture to create a fun and bold design on Reasonably Corrupt. They commissioned DeRouen & Co and Justin Helton of Status Serigraphy, to create a series of illustrative and quirky designs that created a visual attractiveness to Reasonably Corrupt. Once launched in the Marketplace, it became a fun example of taking risks and being playful with a design that opens curiosity to consumers.
“The Nations aren’t afraid to be playful and bold, in both their brewing and packaging. This dynamic has made Great Raft Brewing a standout in the craft beer market.” – Derrit DeRouen
