“A prominent trend has been to contemporize packaging by making it simple. Clutter isn’t desirable, but in the haste to keep it clean, is packaging being oversimplified? To the point that it’s starting to look generic? Is this causing more problems than it solves? Are important brand drivers omitted to the detriment of sales and profits because it doesn’t communicate enough to the consumer? Finally, is this hampering otherwise strong brands from becoming category leaders?”
These are the questions Ted Mininni,President of Design Force, Inc., asks in his latest opinion series contribution. Explore with Ted Mininni if simple packaging design is missing the mark.
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