Urban Fresh Fruit

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Mango 

I was walking down the aisle of a London supermarket and these little bags from Urban Fresh Fruit made me stop rather quickly. Very fun, emotive and tactile, who said dried fruit needed to be boring and, well, dry? The design feels very British though, I would be interested to know if it would sell well in the US?

Big_mango copy 
Kiwi copy  Big_banana copy 

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