Growing PLANT Apothecary from a Side Project to a Line of Sensitive Skincare Products

Inspiration for entrepreneurs is all around, but the deep details about how a brand goes from an idea to a physical product or service are fuzzy. We’re breaking it down this week with Holly McWhorter, owner of PLANT Apothecary. In part 2 of a 4-part series, learn about how she got the idea for this line of organic skincare and how she turned into a full-fledged business.