The Future is Now: How Today's Best Brands Prepare for the Consumer of Tomorrow

The future is all around us. We live in the present, but the clues for what is to come can be spotted if you look carefully. Today's fringe movements are tomorrow’s mainstream. By paying close attention to the right cues, we can get ahead of the curve. By listening and learning, we stay on top of the trends.

So, as we continuously pour through the latest designs and consumer insights, what do we see?

Telling the Story of Bonnie & Clyde Through Gin Packaging

You’ve heard of Bonnie and Clyde, the notorious criminals of the early 1900s. However, the reason we like Bonnie & Clyde Gin is because it focuses on a different part of the Bonnie and Clyde story—that is, a focus on these two individuals who were young and in love. We spoke with Simone Hodgskiss of Pearly Yon about telling the story of Bonnie and Clyde in a different way, designing to emphasize human characteristics, and how a project is never complete until it’s printed.

What is your dream project as a designer?

Even if you’re doing work that you enjoy and find really fulfilling, you probably still have a dream project in the back of your mind. Something that would be the ultimate, and not only creatively satisfy you but give you a chance to become a better designer. Something that you’re itching to do, but haven’t had the chance come up quite yet.