Packaging a Start-up, Part 1: Budgets

Ready to launch a start-up? Learn why to consider your packaging earlier, and collaborate with experts to cross the finish line on time. Start-ups must consider every investment’s impact on your launch date as well as your finances both short term and long. The earlier you consider packaging, the more time you’ll have for R&D (research and development), and to revise, learn from failed tests, and redirect goals—all of which are par for the course with every start-up. Here are 5 considerations to make when defining your start-up packaging budget.