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Smoking is Back (and, Yes, It’s Still Deadly)
Smoking is back in a big way—but it’s not just a habit; it’s a brand. From the covers of Interview Magazine to the faux-artisanal branding of Hestia, we unpack the dangerous resurgence of the cigarette in mainstream culture.
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Deuce’s Design For New UK Gut-Friendly Soda Is Y2K ‘Heaven’
UK-based Heaven Soda enters the gut-health market with a Y2K-inspired identity designed by Deuce. Moving away from the “safe” aesthetic of traditional health drinks, this prebiotic pop combines nostalgic gaming visuals and bold gradients with functional ingredients like magnesium and apple cider vinegar.
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Day Job Updates Leisure For The Post-Web3 World
Is Leisure evolving beyond NFT hype? Launched in 2022 as the world’s first Web3 RTD beverage, the brand recently partnered with Day Job for a strategic refresh. By paring back its illustrations and refining its “water-droplet” typography, Leisure is repositioning its adaptogen-powered hydration drinks for a stronger retail presence.
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Stranger & Stranger Does it Again for Martini with a Sleek Redesign of Their Flagship Vermouth Range
Stranger & Stranger continues its winning streak with Martini, unveiling a vibrant redesign of the brand’s flagship vermouth range. From reducing glass weight to capturing a jazzy, youthful energy, see how the agency balanced heritage with a modern Mediterranean flair to make the classic cocktail hour feel fresh again.
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Plastic Prices Are Over a Barrel: It’s Time Brands Rethink Their Packaging
Is the era of cheap plastic over? Geopolitical conflict in the Middle East has sent resin prices skyrocketing, potentially turning sustainability into a supply chain survival strategy. Will brands finally rethink their reliance on virgin plastic?
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POWR Punches Well Above Its Weight and Goes Hard on Dirt
POWR is disrupting the sustainable home care market with a bold, maximalist identity designed by WeWantMore. Born from the merger of BRAUZZ and Klaar, the brand rejects quiet eco-tropes in favor of loud typography and high-energy colors.
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Plastic Could Never: How the Sustainable Beauty Brand Aora is Redesigning the Makeup Industry
The beauty industry produces over 120 billion units of packaging annually, yet 95% is unrecyclable. Fed up with the environmental rampage of big beauty, founder Nour Tayara launched Aora—a Mexican beauty brand proving that luxury doesn’t require plastic. From the nightmare of black plastic to the genius of mono-material tin and aluminum, discover how Aora…
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Shelf Life 109: The Peter Pan-ification of Wellness
The gummy supplement market has hit $10 billion, and it’s only growing. But behind the fruity flavors and pastel packaging is an industry that reaches shelves without FDA approval. Is the effortless wellness actually working for consumers or just for companies?
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Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
With Great Value comes great responsibility? Walmart has unveiled a massive branding overhaul for its flagship private label, Great Value, marking the most extensive redesign in the retailer’s history. Developed in partnership with JKR, the refreshed visual identity streamlines nearly 10,000 products with a modern, accessible look.
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Diet Coke Just Became the Official Accessory of ‘The Devil Wears Prada 2’
Disney and Diet Coke have teamed up for a chic new collaboration ahead of The Devil Wears Prada 2 release. Designed by Tátil Design, the campaign features limited edition cans that blend signature Coke branding with the movie’s pitchfork stiletto icon. From a new ad set in the Runway Magazine offices to “The Canny Pack”—a…
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Fussy Maps Real Behaviors For Better Product Design
Fussy’s body wash packaging by Beta Design Office is one of the most compelling arguments in sustainable design right now, pairing a tinted transparent PET outer that puts the infinitely recyclable aluminium refill on full display with a vibrant two-tone color system, soft ergonomic curves, and a matte tactile finish that makes choosing to refill…
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