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Shelf Life 127: It’s Never Been Easier to Build a Fictional Brand
AI and Figma have made polished concept brands nearly indistinguishable from real ones. Designers weigh in on what still separates the two.
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Tour de Type: Valeria Kokur Embraces Physical Creative Process By Making Fonts Out of Materials Like Olive Oil and Shaving Cream
Charlotte Beach profiles type designer Valeria Kokur who hand-makes fonts out of unconventional materials such as nail polish, olive oil, and coffee beans.
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Milky Band Brings The Joy Of Childhood Rituals To Yogurt
Milky Band turns everyday yogurt into a tiny moment of play, with collectible animal caps, cheerful colors and wonderfully simple packaging made for little hands.
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Pluto Is Perfume Without the Guesswork
Pluto makes perfume easier to decode, turning familiar scent references, playful illustrations and everyday language into packaging that invites you in rather than keeping you guessing.
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A Little Mountain of Matcha Erupts, Courtesy of Fuji
Fuji Matcha turns its place of origin into a sculptural package, pairing Mount Fujiโs unmistakable silhouette with a playful dusting of green tea at its peak.
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Arlo Introduces Culinary Argan Oil to America, Bringing it Out of the Bathroom and Onto the Dinner Table
Arlo founders Amine and Mehdi Maadir are on a mission to bring culinary argan oil to the American market, repositioning the product with premium pantry design conventions.
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Oatly Calls On Politicans To Address Climate Change On Its Packaging
Launched in its home market of Sweden, Oatlyโs new packaging dedicates one side panel of its cartons to promotingย The 89 Percent Project. Organized by the journalism collaborationย Covering Climate Now, The 89 Percent Project explores the little-known fact thatย 89% of peopleย want governments to take stronger action on climate change.
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A Peek Behind the Wedge Studio Curtain and the Creatives Making the Magicย
Following Wedge’s third straight Studio of the Year win at our 2026 DIELINE Awards, we chat with five Wedge team members about what special sauce they bring to the studio, their favorite projects, and what sets Wedge apart.
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Alec’s x Purely Elizabeth Collab Takes The Shame Out Of Ice Cream For Breakfast
Ice cream brand Alecโs and Purely Elizabeth granola have launched โIce Cream for Breakfastโ cups, exclusively at Target. Unlike conventional frozen desserts, the ice cream here is made with probiotic A2 dairy and has only 150 calories and 9 grams of sugar.
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Mimitime Brings Konjac Jelly To American Shores
Mimitime is being positioned as a quick, sweet snack that purportedly enhances skin hydration, elasticity, and firmness.
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Jamie Stark Reimagines Vintage Produce Labels and Cans as Murals for Pacific Coast Producers
Designer Jamie Stark and painter Jeremy Stanger have teamed up to bring the styles of vintage produce packaging to the exterior walls of Pacific Coast Producers’ facilities.
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Et Tu, Beyoncรฉ? Queen Bey is Selling an Empty Box for $1K
To celebrate her 45th birthday and the 20th anniversary of her album B’Day, Beyoncรฉ is selling a limited edition “beykeeper collector’s box” with a staggering price tag that the Beyhive is not happy with.
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7UP Lemonade Is Pretty in Pink
7UP Pink Lemonade gives the familiar soda a juicy makeover, swapping classic green for an irresistible rush of pink, red and lime that makes this limited edition flavor impossible to ignore.
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