• Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream

    Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream

    Can ice cream actually help you sleep? Meet Snooz, the new functional dessert featuring chamomile, lemon balm, and magnesium. We dive into the Snooz brand identity by How & How, exploring how they swapped traditional summer tropes for a sophisticated, nocturnal aesthetic that stands out in the frozen aisle.

  • Sprite’s NBA Collab Goes Hard in the Paint

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    Sprite x NBA reimagines beverage packaging as a cultural platform, merging team typography, signature color palettes, and bold graphic elements across 17 cities. This product led design system transforms every can into a high impact collectible that connects basketball, street culture, and retail in one unified brand world.

  • Meet the 2026 DIELINE Awards Jury

    The 2026 jury includes leaders from PepsiCo, The Coca-Cola Company, Mattel, Kimberly-Clark, and Sonos, alongside agencies including Turner Duckworth, Red Antler, Design Bridge and Partners, Pearlfisher, Atlas Branding, Denomination, OlssønBarbieri, and FAENA Studio.



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