• Shelf Life 125: Kids Are the New Creative Directors

    Shelf Life 125: Kids Are the New Creative Directors

    Perfectly polished branding is officially table stakes, and now it’s boring. From Jolene’s wordmark to Luma’s custom “Hatday” typeface, brands are handing the marker to actual kids, embracing wobbly kerning and lopsided doodles as proof of human life in an AI-saturated world. Here’s why childlike design is becoming branding’s most unexpected flex.

  • Betty Crocker Bakes Up a Sweet New Look

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    Betty Crocker gets a bold makeover with her new “Bettier than Ever” identity refresh. General Mills is centering the iconic red spoon on updated, mouthwatering packaging—and taking the brand to the runway with “Betty Ate,” a trio of frosted, cake-slice handbags made in collaboration with fashion archivist Bronwyn Newport.



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