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Best Redesigns of Summer 2026
From Jif’s first major refresh in 30 years to Coca-Cola quietly fixing its brand identity, we take a look back at the best redesigns from the summer of 2026.
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Sweater Weather, Anyone? Dunkin’ and L.L. Bean Collab For Sweater Cup Sleeve
Two New England staples finally joined forces, and the result is peak False Fall: an L.L.Bean x Dunkin’ collab complete with Birdseye totes, free coffee, and a ridiculously cozy mini sweater sleeve for your hot or iced coffee.
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Centers’s Latest Project Offers a ‘Riff’ On Box Meals
Co-created by Michelin-star chef Daniel Humm of Eleven Madison Park, Riff promises to combine fine-dining ingredients like organic pasta, curated and crafted spices, and signature toppers into a simple, one-pot meal that you can eat as-is or serve as a platform for a home cook’s inspiration.
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Moises Visuals Doesn’t Let Mexico’s Packaging Rules Hold Sobre Masa’s Design Back
When Mexican labeling regulations forced Moises Visuals to drop its adorable cartoon mascots, the design agency flipped the script, using clever typography and appetizing photography to save Sobre Masa’s frozen churro packaging without sacrificing brand personality.
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Shelf Life 128: Luxury Brands Are Bringing Back Embossed Glass
Why are luxury brands embracing embossed glass packaging? Explore how permanence, sustainability, and restraint turn vintage bottles into modern status symbols.
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Little Big Brands Lets Chef Boyardee Cook In Brand Refresh
Chef Boyardee worked with Little Big Brands to refresh its brand identity, delivering a significant update that modernized its presentation and kept it relevant while remaining recognizable.
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With a Collection of Over 15,000 Pieces of Packaging, The Chicago Brand Museum Redefines What Makes a Museum
Beauty & Health Packaging, Beer & Malt Beverage Packaging, Beverage Packaging, Design News & Trends, Food Packaging, Interviews, Office & Art Supply Packaging, Vintage Packaging, Wine & Champagne PackagingOur very own Charlotte Beach pays the newly opened Chicago Brand Museum a visit, chatting with founders Fred Richards and Elisabeth Emory about their staggeringly expansive collection of packaging, and how the CBM is pushing the boundaries of what a museum even is.
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Birrificio Angelo Poretti Looks to its Italian Heritage for a Contemporary Identity That Honors its Roots
Founded in 1877, Birrificio Angelo Poretti was in search of a new look for 2026 that still celebrated that impressive history. Dragon Rouge heeded the call, and pulling visual cues from the brand’s past.
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Chroma by Corpus Makes a Sleek Statement for Target Beauty Studio with a Color-Forward System
Corpus Naturals has just launched a new, design-forward line of deodorant and body wash for Target called Chroma, where color reigns supreme.
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Colgate Made a Better Toothpaste Tube. Now They’re Getting Sued for It
Should we put a giant asterisk next to “recyclable”? As a lawsuit against Colgate moves forward, the packaging industry faces a potentially uncomfortable truth: there is a world of difference between a package that is technically recyclable and one that the system actually accepts.
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Nostalgic Millennials, Capri Sun Has Heeded Your Call and Released the ‘Big Pouch’
Capri Sun gives the people what they want: a tasty beverage without the child-sized serving. Enter the “Big Pouch”—a massive 20-ounce upgrade featuring nearly triple the liquid and an oversized straw to match.
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Tropical Smoothie Cafe’s JKR-Powered Rebrand Turns Palm Trees Into a Packaging Paradise
Tropical Smoothie Cafe’s rebrand brings a fresh sense of sunshine to every order, with a playful Palm T and a punchy green and orange palette transforming cups, wrappers, and bags. The streamlined system turns tropical escape into an instantly recognizable piece of packaging.
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