• The 25 Best Brands We Saw At Newtopia Now 2026

    The 25 Best Brands We Saw At Newtopia Now 2026

    From grumpy wizards and Scandinavian minimalism to metal-inspired mammoth graphics, the packaging at Newtopia Now 2026 proved one thing: emerging brands aren’t saving design for a future budget—they’re leading with it.

  • Betty Crocker Bakes Up a Sweet New Look

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    Betty Crocker gets a bold makeover with her new “Bettier than Ever” identity refresh. General Mills is centering the iconic red spoon on updated, mouthwatering packaging—and taking the brand to the runway with “Betty Ate,” a trio of frosted, cake-slice handbags made in collaboration with fashion archivist Bronwyn Newport.



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