THIS IS IT! DIELINE Awards 2026 Late Entry Deadline Ends Feb 28
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Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Can ice cream actually help you sleep? Meet Snooz, the new functional dessert featuring chamomile, lemon balm, and magnesium. We dive into the Snooz brand identity by How & How, exploring how they swapped traditional summer tropes for a sophisticated, nocturnal aesthetic that stands out in the frozen aisle.
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Kim Kardashian and Day Job Introduce Update and its Soft Take on Energy Drinks
Kim Kardashian partners with Day Job to launch Update, a minimalist energy drink brand that swaps high octane graphics for pastel color blocking and vertical sans serif typography. The sleek cans echo the refined aesthetic of Skims while challenging traditional energy drink design with a calmer, more curated approach to modern CPG branding.
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Boredom Kills Creative’s Winx Redesign Builds In Clear and Confident Structure
Boredom Kills Creative brings confidence to Winx’s rebrand, using clean typography, vibrant color coding, and stigma free messaging to simplify sexual health on shelf. The refreshed packaging speaks directly to real symptoms, balancing clinical credibility with a modern, empowering tone that stands out in a highly regulated category.
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Sprite’s NBA Collab Goes Hard in the Paint
Sprite x NBA reimagines beverage packaging as a cultural platform, merging team typography, signature color palettes, and bold graphic elements across 17 cities. This product led design system transforms every can into a high impact collectible that connects basketball, street culture, and retail in one unified brand world.
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Was the Liquid Death x Spotify Speaker Collab a Grave Mistake for the Beloved Water Brand?
Liquid Death’s latest collab with Spotify—the “Eternal Playlist Urn”—is raising more than just the dead. From Spotify’s controversial investments to its impact on artist royalties, we explore why this $495 Bluetooth speaker might be the first major misstep for the marketing-savvy water brand. Has Liquid Death finally jumped the shark?
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Snapple Mostly Revives its 90s Look, But Don’t Expect A Glass Bottle Comeback
Snapple is officially throwing it back. Keurig Dr. Pepper unveils a brand refresh rooted in 90s nostalgia, bringing back the iconic serif logo and “real” vibes of its heyday. But is a vintage facelift enough to recapture the magic without the glass bottles?
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TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
Look at what they did to our boy, Truff. The brand that defined premium hot sauce for the Instagram era just unveiled a major in-house packaging redesign that signals a strategic push to dominate retail shelves, trading something design-forward for appetite appeal.
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Emily Oberman and Pentagram Turn Fried Chicken Into High Design With COQODAQ
COQODAQ’s branding by Emily Oberman and Pentagram elevates fried chicken with an egg inspired wordmark, reverse contrast typography, and a vibrant orange and green palette that redefines fast casual restaurant design.
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Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
From “Better Than Home” to Digs, the ultimate dog resort network undergoes a significant upgrade. Partnering with design studio Saint-Urbain, the brand ditches its roots for a playful, summer camp-inspired identity that balances high-end dog boarding, grooming, food, and training with a sophisticated appeal.
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Blurr Bureau Creates Inviting Upscale Brand Identity For Breadcetera
Just like bread itself, Blurr Bureau’s work for Australian bakery Breadcetera features a wonderful execution of a handful of ingredients.
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Toro Pinto’s Design For Mexican Gin Ometeo Explores Duality Of Existence
Toro Pinto’s latest work for Ometeo gin interprets the Aztec concept of duality through structural typography and spiritual surrealism, with a brand identity that feels both carved from stone and sharply urban.
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Meet the 2026 DIELINE Awards Jury
The 2026 jury includes leaders from PepsiCo, The Coca-Cola Company, Mattel, Kimberly-Clark, and Sonos, alongside agencies including Turner Duckworth, Red Antler, Design Bridge and Partners, Pearlfisher, Atlas Branding, Denomination, OlssønBarbieri, and FAENA Studio.
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