Although summer seems a bit far away on this side of the globe, the packaging of the Solar D range immediately takes us to the beach. Solar D sunscreen technology is designed to let in more of the UVB rays that our body uses to naturally produce vitamin D whilst also screening out the harmful UV rays.
The weather is getting colder and its that time of the year where everyone is prepping for the Holidays, including Benefit Cosmetics with their new product release that would surely get any makeup guru get out of their seat.
A new project from Make & Matter and Trina Bentley. Essential Living Foods is a nutritious, organic, superfoods that practices a positive impact on the environment. The design focused on the sustainability of the product while adhering to the many requirements needed on the package.
Online food retailer Yousli enlisted brand agency HubGroup to design packaging with a spark of personality for their line of breakfast cereal products.
The agency's biggest design challenge was to create a package that could withstand the wear and tear of local and interstate postal delivery and be as sustainable as possible, while keeping the contents fresh.
James by the sea designed Candy Kitchen Home Baking for County Confectionery. The design objective was to encourage baking as an enjoyable family activity so the design had to appeal to both parent and child. The design showcases a fun polka dot pattern along with iconography classically associated with home baking.
Global brand design consultancy Elmwood worked with new footwear company POPVillage to create the brand identity and packaging for their collection of plimsolls, a line of British athletic shoes debuting at summer music festivals this summer.
Brand design agency ButterflyCannon have refreshed the design and messaging for Ecollagen, one of Oriflame's key strategic skincare brands.
ButterflyCannon were charged with visually translating the key brand message, creating an advanced skincare aesthetic with an easy to navigate packaging range architecture. Ecollagen's point of difference is its use of leading edge plant cell technology to boost skin’s collagen production, the new brand identity and packaging design therefore needed to enhance this natural science positioning.
Through ButterflyCannon's clever specification of highly innovative Merck inks and the elegant structural redesign for the serums and cleanser bottles, the range has been able to increase its appeal to consumers.
Beardwood & Co. has worked on the Bath & Body Works Holiday Traditions line for the past five years. Their designs take a modern approach to Christmas nostalgia and storytelling with collectable characters that keep this line of best-selling products fresh and memorable.
The 2013 Holiday Traditions line captures fun & fashionable characters in a variety of holiday scenes. Through custom illustration, each of the 60 SKUs captures a different holiday moment that drives desire and collectibility. With bold colors and metallic finishes, this line shines bright on shelf, adding to the overall Bath & Body Works holiday in-store experience.
Native Maui's Exotic Spirit Comes To Life In preparing for a big splash on national and international shores, Hawaiian sunscreen maker Native Maui enlisted McLean Design to re-envision and redesign their six-year-old brand identity and packaging system. While sales on the islands had been good, and their reputation too, it was time to capitalize on their virtues and create an unmistakably high-end, authentic brand and packaging system to make waves with health-conscious consumers across America and around the globe.
"It was a project which required the consolidation of a bespoke design with standard bottles. A complex task resembling a jigsaw puzzle. Pieces from different suppliers have been selected, and materials, finishes and processes have been chosen, and applied, in such a way that the end result, composed of pieces from multiple suppliers with different resources, is feasible whilst keeping everything coherent and transmitting a consistent ETNIA personality."
The Dieline team has selected a wonderful collection of 20 Creative Jam and Preserves Packaging. We love the thought that goes into creating a design that differentiates the product from the next jar - from this year's Dieline Award winner Ooh Ooh Ah Ah Banana Jam that is too cute to put down to the classically beautiful typographic treatment for Bonnie's Jams by Louise Fili Ltd.
"GUM, the Hair Salon from Milan, has created a complete hairstyle product line: pack 100% natural and recycled, without animal ingredients, SLS and parabens, following the main values of environmental sustainability.
Gum is a 50’s style hair salon founded by Stefano Terzuolo in Milan. It was born as concept salon with a part dedicated to the shop: from here the idea to create an hair organic product line just to satisfy styling needs and to protect customers. After years of experience and meticulous ingredient studies the new Gum Organic Product line was born; a development process followed by a scrupulous research to select ingredients and high quality essences pulled out from flowers and plants grown in the total environment respect, avoiding animal ingredients.
"BIO A+O.E. is a brand for the Professional Organic Haircare Treatment by the Italian ErbeCultura. The packaging design is about an abstract, technical evolution of the Dandelion flower, a simple symbol of natural and timeless beauty. BIO A+O.E.’s mission is to find the winning plant alternative to chemicals and provide performance superior to other organic as well as traditional and 'natural' products. All the products are formulated with organic products and officinal herbs oil. The product's names are the numbers of the treatments. Each treatment includes a Shampoo, a Conditioner, a Water."
Designer, Roger Wang created this wonderful package design concept as a student at Academy of Arts University, San Francisco. "The mission of this project is to create a sustainable line for a shoe packaging under a specific fashion brand of our choice. In order to reflect the concept of 'being green,' all the materials used for this project must be environmental friendly."
Beautiful Art Deco inspired package design for Lulu Organics. The range includes full size Lavender Clary Sage Hair Powder, Travel size: Lavender Clary Sage and Jasmine Hair Powder, Lavender + Oatmeal Bar Soap and Ruby Mint and Cardamum Lip Balm.
Take a look at TODA's redesign of Daylong, one of Switzerland's leading brands in sun protection. TODA's New York office collaborated closely with our Hamburg office to guide our Swiss client in the redesign. We were inspired by the deep traditions of Swiss design, and so the packaging embraces bold, objective typography & vibrant colors to distinguish the formulas, the families, and the brand as a whole.
Rituals is a Dutch mid-priced body and home care brand with products inspired by eastern rituals. Rituals approached Matte to help them create packaging for their professional and effective sun care range. The inspiration behind the range is the tropical clear water beaches and charming wooden huts. The final design we created is clear, attractive and communicative while suggesting the joy of a Balinese vacation.
Brandimage takes inspiration from the pharmacology world, where information is the star. The simple color code system not only ads more interest to the labels, it accentuates the product's readability and intended use.
Triumph & Disaster is a new mens range of products based on combining classic and old-fashioned methods of grooming such as razor shaving and traditional organic ingredients with contemporary innovations in science.