Midday Studio, London redesigned branding and package design for 100% Natural, a small brand created by Charlotte and Jess, a mother and daughter team who makes delicious and nourishing raw chocolate brownies with sustainably sourced ingredients and produced using renewable energy.
People throw away tons of trash every day, and the best way to avoid all this waste is recycling. But recycling is not as easy as it seems, especially milk packaging. They are made by 6 layers of different materials (75% of cardboard, 20% of aluminium, and 5% of plastic. To recycle it, it's necessary different processes just to separate them.
Getting healthy and bulking up has never looked so clean. This design features an aesthetically pleasing and clean layout. Something truly unusual in this category. A different take on a design that usually involves a lot of violators indicating the benefits in using protein powder in ones diet.
Tetra Pak is undeniably a leader in packaging innovation and technology. The Dieline was cordially invited to an exclusive event held in Modena, Italy, Tetra Pak's headquarters. We were able to sit down and learn about the latest trends in caps and closure innovations. An unveiling of Tetra's latest bio-based On-The-Go packaging. Key takeaways include consumer trends influencing the food packaging industry, innovations, consumer functionality and the importance of bio-based and reusable packaging.
The way we work will forever be changed with this Kickstarter campaign from New Zealand design collective Refold. 20 days to go, this desk features sustainability, creativity and is designed for anyone wanting to change the way they work in a drop of a hat!
Open your eyes to the colorful world that is Counter Culture where a rainbow bursts through the black and white sky. These coffees use rich saturated colors to advertise how they are different from the rest.
Bees Wrap, is another great example of a sustainable product and its packaging. Created by Sarah Kaeck, and packaged by Stitch Design Co., this project was all about using our hunter gatherer instinct to "feed off the land.".
"THISISPAPER is a Warsaw-based multidisciplinary design studio, established in 2012, concentrating on the human side of design. Experienced across all areas of graphic design, art direction, print publishing, product design and event planning."
THISISPAPER'S gardening section is a minimal design that establishes itself on creating an easy and informational design that any consumer that is gardening can easily understand. The design was created in-house at THISISPAPER'S studio and complements the branding and THISISPAPER'S entire brand story.
A new contemporary design for Hershey's Miniatures chocolates. The design is bold and incorporates a re-design for the mini-wrapper and bag. The packaging also features a sustainability aspect as each wrapper underwent a weight reduction of 0.050 grams per wrapper.
This translates to more than 271,800 pounds of wrappers saved, enough to fill 11 tractor trailers, save 1,957 trees, and saving enough electricity to power 56 homes for a full year. The overall design is an exceptional update.
Online food retailer Yousli enlisted brand agency HubGroup to design packaging with a spark of personality for their line of breakfast cereal products.
The agency's biggest design challenge was to create a package that could withstand the wear and tear of local and interstate postal delivery and be as sustainable as possible, while keeping the contents fresh.
Tomorrow Machine, a design studio based in Sweden, has been producing some of the most innovative packaging designs of the future. Winning the Dieline Packaging Design Awards 2013 for Sustainable Packaging, they are at it again with 5 other creations including Basmati rice, Olive oil, Raspberry smoothie, Microgarden, and the Self-opening food package. What makes their creations so unique is the choice of substrates.
I AM INES created a pristine design for Minimal Cork. Minimal Cork is a home design brand that uses exclusively cork material as their inspiration. Using LED Lamp technology and eco-friendly natural materials, each product is manufactured with the highest standards. I AM INES designed an identity system and packaging to reflect these values. The simple and clean forms of the lamps shape the packaging – a clever yet oh-so pristine minimal design.
Designed by Iriver's in-house creative team, this portable audio series uses a beautiful soft pastel color and technical illustrations to highlight the different aspects and uses of the device. The overall design is eco-friendly and easy-to-open for the consumer which just adds more charm to this design.
"The portable audio series by iriver, which comprises three types of audio players, allows consumers to enjoy music while camping, hiking, fishing or doing other leisure activities. To establish the series’ design identity, the packaging features different tones of soft color, highlighting the characteristics of each device. Informative illustrations on the packages suggest that the products inside are fancy goods rather than technical gadgets. The easy-to-open box is made of eco-friendly materials, while silk-screen printing conveys an expressive user experience."
Recently, we visited our friends at Golden Road Brewing to give us a update on the latest project they are working on and for some good-old-LA beer. They had something huge for us! They relived their redesign beer packaging boxes! The redesign boxes are stunning, bold, bright and photogenic. We are working a full PROCESS feature with them that will tell their story on the redesign and the challenges behind the design (expect that soon). For now, we have another treat for us – 329 Days Of Sun Lager:
"Crafted in the city that gives us 329 days of sun, 329 Lager is the perfect companion for making the most of sunny California days. Golden Road Brewing's 'go anywhere, do anything' lager is full-flavored and easy-drinking with a clean, crisp finish."
Red Creative designed an ergonomic, lightweight, and friendly label design for Agora extra virgin olive oil. The design is both recyclable and sustainable and would look beautiful in any kitchen space.
"Agora comes to place on your table a product with unmatched nutritional value! We created a Premium Extra Virgin Olive Oil, Protected Designation of Origin (PDO), from Kolymvari, Chania, Crete, a region recognized worldwide and awarded for the quality of the oil it produces.
The selected tin of 500ml protects the product throughout its use from the sun, wind and humidity. Please store it in a cool, dark place. The design of the tin is ergonomic, so the package shrinks peripheral costs, while the tin is lightweight, easy to carry, and user friendly with a label that remains intact. You get a shiny product in your kitchen that will decorate your space! And remember: Our tin is recyclable!"
Munchery is a San Francisco based service that provides premium prepared dinners from top local chefs, delivered to your door. They have redesign their packaging with a focus on sustainability and functionality.
"We used to have ugly plastic packaging, that aside from being bad for the environment, it also didn't work in the oven.... which is the way most of our chefs recommend heating up their food. So customers used to have to do an awkward transfer into something oven safe."
Using 100% natural ingredients and established relationships with local and international artisan producers, Metta Skincare is more than just a product range. It is a conscious lifestyle choice that leaves its customers feeling good about their skin and the earth. The package design was designed by Pennant.
"We worked closely with the founder Anca on developing the Mettā brand and packaging, ensuring the product stood out from other natural skincare products on the shelf.
Considering the environmental impact of the packaging we sourced a unique tree free paper-stock for the labels made from recycled lime stone. Business cards and swing tags were letterpress printed by Hungry Workshop on 600GSM Cotton stock.
To emphasise the natural ingredients in the products, we art directed and styled a photoshoot inspired by food photography that highlighted the source of the oils and natural essences."
Inspired by summer's delicious frozen treats, Method introduces a range of hand wash and moisturizing body wash in three indulgent, gourmet flavors. This season Method offers a wide range of sophisticated refreshment, from crisp, clean sorbet, to rich, creamy ice cream. The collection evokes the feeling of care-free summer fun through a color palette of pastels, poppy bright jewel tones and warm citrus tones.
"When it comes to sex, there simply is not a range of personal lubricant products available that is organic and discreet. The current products have nasty chemicals, funny flavors, cheap packaging and a distinct lack of appreciation of the sensitive world down under."
Bonk Lube is a unique range of certified organic lubricants. The idea behind Bonk Lube was to develop a lubricant that was organic, sophisticated, gender-neutral and playful.
The starting point to achieving this goal through the packaging was conveying a simple message focusing on organic material to emphasize the key organic ingredients. Combined with clean lines, sensual shapes and intertwining the male and female symbol to portray a neutral design.
The Students at British Higher School of Arts and Design, Moscow created a brand of perfume that stands apart from those in the market. BARB is a fragrance for men whose spirit is eager to break through the concrete walls, whose boundaries are way beyond the whole world.
Züküdla showcases a wonderful design driven by typography. Also the overall concept and design of the package was an effort to "reflect the hand-crafted nature of the brand." I love the overall look and color palette. View more of this design and execution by Strano and Pettigrew Design Associates.
I find that a sleek contemporary take on Chinese Food Brand out side of Asia is a rarity. A handful of hip, contemporary chinese fusion places do pop up in Los Angeles every year, how ever, the immediate thought of a Chinese Restaurant in a western setting remains as the hole in the wall with little or no branding. Garbergs Project, Stockholm took the challenge of creating a complete brand and visual identity for Beijing 8, where the main task was to combine the ancient Chinese cuisine culture with young, Scandinavian values and style - also focusing on ecology and long term sustainability while reflecting 'slow fast food'