Platinum Pentaward 2008
Best of the Category: Luxury
Brand: Yaoki
Entrant: Dentsu Kyushu Inc.
Country: Japan
Website: http://www.dentsu.co.jp
The Platinum LUXURY goes to DENTSU Kyushu of Japan for a very elegant Yaoki sake bottle with a white refined shape and a rounded base, allowing the (self-righting) bottle to regain its vertical position by itself. This sake based on potatoes and the Arita porcelain from which the flask is made are famous on the Japanese island of Kyushu.
The message, drawn from an ancient proverb, says “If you fall seven times, get up eight times”; in other words, “Never give up”, like this bottle which always regains its vertical position.
