Platinum Pentaward 2008
Best of the Category: Food
Brand: Tesco Tortilla Chips
Entrant: Pemberton & Whitefoord
Country: UK
Website: http://www.p-and-w.com
The Platinum FOOD was won by the Pemberton & Whitefoord agency of London for a range of Tortilla chips for the retailer Tesco. The agency created “the Bandito”, a comical character who changes outfit and accessories according to the type of chips, bringing a touch of humour to a product which is, after all, fairly mundane. He is dressed in a Hawaiian shirt with sunglasses and a portable phone for the Cool Bandito version, has a water bottle extinguisher and red cheeks for the Chilli Bandito version, etc. Moreover, the strong colour codes increase the display impact.
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