Pentawards 2008: Official Blog by The Dieline

DIAMOND - BEST OF THE SHOW 2008 : Piper Heidsieck - Rosé Sauvage by Viktor and Rolf

Diamond Pentaward 2008

Best of the show

Brand: Piper Heidsieck - Rosé Sauvage by Viktor and Rolf
Entrant: Sleever International
Country: France
Website:
http://www.sleever.com
http://www.piper.viktor-rolf.com
http://www.viktor-rolf.com

http://www.betcdesign.fr

A propos the Best of the Show – Diamond Pentawards 2008
PIPER HEIDSIECK Rosé Sauvage by VIKTOR & ROLF - Upside Down…
A bottle that rests on the neck, the neck and front labels and cap foil reversed!

“How do you do something new with something timeless? We had only one answer: reverse the proportions” This is how the two Dutch fashion designers Viktor & Rolf express it.
And it is exactly this simple but oh-so-creative idea that won over the international jury of the Pentawards, the first worldwide competition devoted uniquely to packaging design.
For in fact, if there is indeed a domain in which tradition reigns, it is that of champagne.
So the designers kept all the traditional graphic features of champagne (bottle, cork, ice bucket, glass, and labels) but thought that if champagne could turn one’s head, it was only necessary to reverse all these visual elements to amplify this impression, and especially to differentiate the Piper Heidsieck brand from its competitors by recreating the packaging of the champagne.
The idea of working with such an exciting signature as Viktor & Rolf is born from a strategic and creative design management partnership between Piper Heidsieck and BETC Design. It is this creativity in support of packaging, also expressed throughout the communication (the site will also spin your head around) that won over the Pentawards jury. The bottles of Pieper Heidsieck Rosé Sauvage signed by Viktor & Rolf were launched on the market at the end of October 2007 in several duty free shops and in exclusive bars and wine bars. This is therefore a limited-time edition.
The glass bottles are covered by a sleeve produced by Sleever International, a leading global company in this very innovative area of packaging design

Posted by PENTAWARDS Packaging Design Competition in Country: France, Level: Diamond | Permalink | Comments (0) | TrackBack (0)

PLATINUM - BEST OF THE CATEGORY BEVERAGES: Coca-Cola Aluminium Bottle

Platinum Pentaward 2008

Best of the Category: Beverages

Brand: Coca-Cola Aluminium Bottle
Entrant: Turner Duckworth: London & San Francisco
Country: USA and UK
Website: http://www.turnerduckworth.com

The Platinum BEVERAGES went to the Coca-Cola aluminium bottle designed by the Anglo-American Turner Duckworth agency. Here is what Bruce Duckworth says: “As a successful brand becomes familiar, adding new graphics is the easy answer to keep it fresh. But over time the brand is diluted. Sooner or later you need to return to the basics. This is what we have done with Coca-Cola. You need only a slice of Coke’s script to know it. The bottle shape remains the same but in a very contemporary new material. The result is packaging that feels at once familiar and new.”
A good way of putting into practice the celebrated “Less is More”.

Posted by PENTAWARDS Packaging Design Competition in Category: Beverages, Country: UK, Country: USA, Level: Platinum | Permalink | Comments (0) | TrackBack (0)

PLATINUM - BEST OF THE CATEGORY FOOD: Tesco Tortilla Chips

Platinum Pentaward 2008

Best of the Category: Food

Brand: Tesco Tortilla Chips
Entrant: Pemberton & Whitefoord
Country: UK
Website: http://www.p-and-w.com

The Platinum FOOD was won by the Pemberton & Whitefoord agency of London for a range of Tortilla chips for the retailer Tesco. The agency created “the Bandito”, a comical character who changes outfit and accessories according to the type of chips, bringing a touch of humour to a product which is, after all, fairly mundane. He is dressed in a Hawaiian shirt with sunglasses and a portable phone for the Cool Bandito version, has a water bottle extinguisher and red cheeks for the Chilli Bandito version, etc. Moreover, the strong colour codes increase the display impact.

Posted by PENTAWARDS Packaging Design Competition in Category: Food, Country: UK, Level: Platinum | Permalink | Comments (0) | TrackBack (0)

PLATINUM - BEST OF THE CATEGORY BODY: Schwarzkopf Professional - OSiS+ Design Mix

Platinum Pentaward 2008

Best of the Category: Body

Brand: Schwarzkopf Professional - OSiS+ Design Mix
Entrant: DesignBridge Nederland
Country: Holland
Website: http://www.designbridge.com

The Platinum BODY goes to the DesignBridge agency of Amsterdam for the Schwarzkopf Professional OSiS+ range. These hairdressing gels are packaged in containers surrounded by cardboard printed with different textures which exemplify the different results obtained: matt, strong, rough, light, gloss… This packaging is simple, elegant and precise, reflecting perfectly the professional level of the products.

Posted by PENTAWARDS Packaging Design Competition in Category: Body, Country: Rest Of The World, Level: Platinum | Permalink | Comments (0) | TrackBack (0)

PLATINUM - BEST OF THE CATEGORY OTHER MARKETS: Spark

Platinum Pentaward 2008

Best of the Category: Other markets

Brand: Spark
Entrant: Aekyung
Country: Korea
Website: http://www.aekyung.co.kr

The Platinum OTHER MARKETS is awarded to Aekyung of Seoul for the Spark laundry detergent box. In the shape of a washing machine, this box speaks a universal language.
No need for further explanation to the consumer. He instantly understands the type of product and its use and furthermore he can see how much product is left in the box, making re-purchase easier. This package is multi-use as it can be filled again with a refill.

Posted by PENTAWARDS Packaging Design Competition in Category: Other Markets, Country: Rest Of The World, Level: Platinum | Permalink | Comments (0) | TrackBack (0)

PLATINUM - BEST OF THE CATEGORY LUXURY: Yaoki

Platinum Pentaward 2008

Best of the Category: Luxury

Brand: Yaoki
Entrant: Dentsu Kyushu Inc.
Country: Japan
Website: http://www.dentsu.co.jp

The Platinum LUXURY goes to DENTSU Kyushu of Japan for a very elegant Yaoki sake bottle with a white refined shape and a rounded base, allowing the (self-righting) bottle to regain its vertical position by itself. This sake based on potatoes and the Arita porcelain from which the flask is made are famous on the Japanese island of Kyushu.
The message, drawn from an ancient proverb, says “If you fall seven times, get up eight times”; in other words, “Never give up”, like this bottle which always regains its vertical position.

Posted by PENTAWARDS Packaging Design Competition in Category: Luxury, Country: Japan, Level: Platinum | Permalink | Comments (0) | TrackBack (0)