Platinum Pentaward 2007
Best of the category Luxury
Brand : Camus Extra Elegance
Entrant: Camus SA
Country: France
Website: http://www.camus.fr
A spectacular yet simple gift case. The perfect box must protect and display its precious contents, yet be beautiful enough to make an exquisite gift. It must enhance, but not distract from the product itself. The Camus Extra Elegance gift box is a pure work of art. A simple, yet spectacular design. Square, but opening on the diagonal, it creates a luxurious pedestal for the already extraordinary decanter. A simple idea, but a brilliant artistic and technical achievement. Plus, of course, the little attention to detail, instinctive at Camus, of a cloth with which to wipe finger-marks from the bottle, thus preserving its transparent purity. The decanter: Square, yet rounded all over. Precise angles, yet soft contours. Soberly modern, yet already a classic. The Camus Extra Elegance bottle was designed as a paradox: strikingly beautiful to look at and touch, yet sufficiently self-effacing to let the cognac inside steal the limelight. A marriage of metal and glass, the Camus Extra Elegance bottle tested the finest glassmakers to the limit. Inspiration, technological innovation and incredible precision was required at every stage to transform 1,2 kgs of molten glass into such a demanding, yet simple shape. No labels, no inscriptions. Beauty and purity in glass.
