How do you define American? With the recent DACA (Deferred Action for Childhood Arrivals) news, this is an increasingly complicated question. So to reinforce the importance of the topic at hand, we wanted to highlight a branding collaboration between immigrant advocacy organization Define American and design and branding agency The Working Assembly.
Looking for a cooling summertime pick-me-up? Lick’d Gourmet Frozen Pops are perfect, and their exquisite flavor offerings (strawberry basil, mango raspberry, peanut butter chocolate chip—yes, please!) will make you want to stock up your entire freezer with ice pops for those hot summer days. Designed by Saxton Home, Lick’d is fun and fresh, just like the popsicles themselves.
Our mouths are watering—just look at this chocolate, this packaging! Chocolate Naive is a gorgeous line of sweets from people who want to make chocolate only from the finest ingredients available. The packaging, designed the by in-house team, is intriguing and classy to appeal to those with a refined palette.
Sometimes it’s nice to just order something off the menu, but other times it’s more fun to create something of your own. Born2Be is a restaurant concept from Endika Gómez de Balugera, Estela Vela and Pablo Berges that puts a high value on personalization and sparks fun and creativity.
Basil Element is a totally refreshing line of hair care that you could find at a drugstore. Designed by Blürbstudio, it’s got an all-natural look while still being cost-effective on the production side.
Flour is one of those products in your kitchen you might not put a lot of thought into buying, but Mills of Saint George takes it to a whole different level. Designed by mousegraphics, the new packaging features dough that’s been baked with the flour, inspiring creativity in cooks of all skill levels and getting them excited to get into the kitchen.
So simple yet so impactful. For their in-house brand, VDA BANGKOK developed a tea line with varieties like rose white tea, earl grey black tea, banoffee black tea, and so much more. Their colorful boxes and sans serif font embrace simplicity while still possessing that eye-catching quality which is key for standing out in a saturated market.
Bright, bold, and beautiful. OCEAN BRANDING redesigned OMBAR chocolates, giving them beautiful pops of color that are indicative of each mouthwatering flavor. Foiling adds a touch of elegance while the typeface feels drawn by hand, indicating that these are chocolate bars made with some special TLC.
Nothing beats a hot day lakeside with a cold beer in your hand. Summit Brewing Co. debuted their new packaging by Duffy specifically for their summer variety pack, and we have never felt more ready for those long days spent lounging in the sun.
Stellar is makeup that will help you shine. It includes everything from foundation to lipstick is sure to find a place in your beauty bag and become a regular part of your beauty routine. Bruce Mau Design turned to the skies for inspiration for this gorgeous makeup line with equally striking packaging.
A cookie box, a serving tray, and an all-around conversation starter—SAIKAI is an impressive packaging concept for cookies. Designed by Emma Waleij, Hanna Simu, Alma Lindström, and Maja Ahlund at Mid Sweden University, the pack is made by hand and unfolds from a hexagon.
Put that diet off until tomorrow—seriously, Wonder Scoop will make it worth it. Brand Strategy Team of Emart Co., Ltd. designed this super cute vintage-inspired ice cream brand, complete with a delicate color palette and playful patterns. Plus, we can’t get enough of the sizing phrases on their ice cream cups!
Stas Neretin has recently updated the branding for Uryuk, a network of restaurants in Moscow serving Uzbek and European cuisine. Uryuk's primary design goal was to modernize their aesthetic by relying less on cliché national motifs, and more on the healthy, natural ingredients they use to prepare their meals.
This student design project by Karen Gevorgyan simplifies the search for the perfect coffee by combining elegant branding and typography with a color-coded system for identifying key ingredients and your favorite flavors.
Candid Brands designed the packaging for Nativo, a botanical-inspired gastronomy kit which includes a variety of spices for cooking. Beautiful scientific illustrations adorn the box that keeps all the elements together, reinforcing the natural quality of the included products.
Sure, incense appeals to the sense of smell, but that doesn’t mean the packaging should be overlooked. Zooscope developed a gorgeous design for Aromayur, a line of incense and all-natural products in India. Not only will it make you proud to display the box next to your incense holder, but Zooscope created a design that the company can easily adapt in the future for other scents.
You’re going to change the way you feel about crawling out of bed, getting ready for work, and sitting down at the breakfast table. Robot Food redesigned Good Grain, a healthy cereal option that needed help connecting with consumers. Soothing colors and an uncluttered design make it a perfect breakfast choice for hectic mornings when all you want is to enjoy a little peace before getting your day started.
Makeup has the frustrating tendency to fade away throughout the day, but not with Prick Cosmetics. This makeup concept from Abby Leighton combines a love of gorgeous destinations like Sedona in southwest with beauty products. Plus, since they’re desert-inspired, they’re designed to withstand hot days without the need for reapplication.
Mexican-based agency TOROPINTO has come out with the packaging and branding for VIA RAIZ, a line of beautiful handmade contemporary Mexican products. The overall imagery is composed of patterns made up of symbols that tie in the traditional with the modern.
This deck will certainly make your card games more interesting. Art & Machine, designed by Ryan Hewlett as an MFA Project at the Tyler School of Art, explores a few notable moments in art and design history.
If you have a gum chewing habit, this product just might be for you. Get More Vitamins and Family (and friends) have teamed up to create the packaging for a new line of innovative Multivitamin Chewing Gum.
If you take your morning cup of joe seriously, then be on the lookout for Tonelada Coffee. The brand takes great care with growing and handpicking their coffee beans to that they are the highest quality you can buy. YuJo! developed an impactful packaging design that emphasizes the coffee’s freshness and has a unique look to stand out amongst other traditional bags of coffee.
You’ll never run out of choices in the frozen desserts section, so how can an established brand revive its look to stand out? For Häagen-Dazs, it meant going to the heart of what they believe in when they make their products. CBA just weaved this new future for one of our favorite pints of ice cream goodness, and the results are mouthwatering. New, crisp packaging makes the entire line of premium ice creams look more cohesive, and the lovely illustration that looks almost like a stained glass window actually tells consumers a story about the brand.