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Lunar Vine Wine

Beautiful concept by UK based firm Death by Colour.

Dom Diogo Olive Oil

Dom Diogo is the collaboration of Base, and Michael Young for the olive oil company, Herdeiros Passanha. The original design was awarded the annual design award by AIGA and lauded much praise across the design world. This iteration pulls from the success of the original and introduces a luxurious new matte black design to celebrate the launch of Passanha’s premier olive oil, Dom Diogo

Frisk

Beautiful packaging proposal by Mats Ottdal, an Oslo Norway based designer:

"Packaging and visual identity for "Frisk" drinking yogurt, basically for kids who don't like milk. 4 different flavors, Orange, Banana, Pear, and Strawberry."

Student Spotlight: Stephanie Hiser

Stephanie Hiser is a recent graduate of FIT's Packaging Design program. Take a look at some of the projects she designed while at FIT below:

Couvet 1797 is a top shelf absinthe cocktail. Glass in hand and ready to drink, this pre-mixed cocktail offers modernity and history in each pour.

Digirent is an up and coming shipping based Apple rentals company.  In keeping with the simple and refined design of Apple, Digirent is understated and pure, communicating to the mac-using professional.

Spry Saucers is an ultimate frisbee equipment company using a light, spirited, youthful design targeting the ultimate frisbee guru.  Thiis will surely stand apart from it's competition on shelf.
Pantone Top Coat is a "what if" project.  What is pantone branched out into the world of beauty and fashion? Inspiration was drawn from a Pantone swatch book to illustrate color that can be achieved on various shades of hair.

Codizia

Designed by Lavernia&Cienfuegos, located in Valencia Spain:

"CODIZIA is a fragrance developed for women who look for a quality and premium product, but at a much lower price than the top range perfumes. Its bottle tries to transmit these attributes: elegance, personality, sophistication… With its rounded shapes, the golden finished glass, and the two curved white surfaces, which facing each other, produce a light and reflection effect. The package has a design that refers to the shapes and colours of the bottle. It is distributed exclusively at MERCADONA shops."

More images after the jump.

Before & After: Cabo Wabo

Before:


After:
 

"The world’s most distinctive ultra-premium tequila, Cabo Wabo®, is ready to rock a whole new look. Skyy Spirits ... today unveiled a vibrant new packaging design for Cabo Wabo Tequila that will start to appear on store shelves and in bars this summer.

After more than a decade, Cabo Wabo Tequila has received a makeover befitting its heritage. The new packaging is inspired by Cabo Wabo’s origins.

Each bottle now features clean lines and clear glass to showcase the color, brilliance and quality of the hand-crafted 100% Blue Weber Agave tequila. The glass bottle provides a fresh, modern look that is juxtaposed by a tactile label recalling a village shop deep in Mexico, where one might find rough-hewn, hand-crafted papers and items made from hammered, glimmering steel.

“The new Cabo Wabo Tequila bottle design is an achievement in contrast - blending authentic Mexican heritage with contemporary styling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “It continues the vision of Cabo Wabo founder and Rock and Roll Hall of Famer Sammy Hagar by infusing a sense of quality and sophistication with a real shot of rock-n-roll energy.”

On the bottle, metallic foil illuminates the crest of the Cabo Wabo logo with distinct panoramas printed on the flipside of each label. These features, combined with torn edges on the neck label, offer a striking and immediate expression of vibrancy and sophistication infused with a punch of hard driving attitude that’s inherent in the personality of Cabo Wabo Tequila. The new packaging design was created by design firm Meat & Potatoes located in Burbank, CA. The firm specializes in print, packaging and advertising designs that are cutting edge and dedicated to the art of it all."

Mr. Burglar

Clever concept from London based Fantastist:

“A self initiated project to design the packaging for a whiskey bottle.

The idea: I wanted to tell the real story behind the brand through the packaging itself. Thus, Mr. Burglar is born, a brand with an attractive packaging meant to highlight an intrinsic peculiarity of high quality spirits. The central element is Mr. Burglar himself, a gentleman whose style matches the essence of the brand.

To further enhance the concept I used thermosensitive paper. Once buyer touches the label, their fingerprints become visible, creating a tactile connection with the product.”

Anchor Squirty Cream

Anchor, the leading squirty cream brand in the UK, is relaunching in stores this month with its new look packaging:

Led by Elmwood, the new branding work reflects the unique qualities of the product – unashamedly entertaining, individual and fun. The new packaging adds a sense of unrestrained fun and entertainment to a sector of the store that has seen little activity in recent years. With cheeky, creamy faces featured on every pack, the new designs deliver great stand out on shelf, stronger branding and clearer product differentiation.

The new designs have made Anchor the signpost for the entire cream category, breaking tradition and setting a benchmark for fun, personality-filled packaging.

Anchor Assistant Brand Manager, Ed Steele, says: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.” The packs have received great feedback from consumers, as Brand Consultant Simon Preece explains: “Our redesign gives people permission to have fun with food. It’s the perfect antidote to the food and diet controls we have today – an unashamedly fun product that consumers love, so it’s nice to see a brand celebrating and embracing its role in consumers’ lives."