Jolene Delisle and Lawrence O’Toole spend a lot of time together.
Not only are they married, but together they founded branding agency The Working Assembly (TWA). Since 2014, their agency has been a trusted ally for both startups and companies with a storied history.
Working with clients usually means detailed guidelines of what they’re looking for when you create their packaging or brand. But what if a client came to you and gave you almost completely free reign to develop it however you wanted? That’s exactly what happened when tech accessories company Amber & Ash approached Noise 13.
Dan and Dave Buck believe that anyone (at any age) can explore a state of playfulness—and in fact, they highly encourage it. In 2013, the twin brothers founded Art of Play, an online shop that sells decks of cards, puzzles, and other amusements. Their goal? “To inspire moments of epiphany and foster community.”
When we think about the life of any given product, we may not consider the journey it has undergone, from the time it was manufactured to the moment where we purchased it at the store. We often forget that someone had to package it, box it up, and then load it onto a truck or a shipping container where it may have traveled thousands of miles and ate up gobs of fuel just to get there.
Here's another roundup of all the great packaging design articles and projects from last week!
For every pet owner that has opened a can of dog food, watched it slowly slide out into a perfectly unappetizing gelatinous cylindrical shape and thought, “this is another way I have failed you, best friend of mine,” than Ollie just might be the dog food of your dreams.