Ready to launch a start-up? Learn why to consider your packaging earlier, and collaborate with experts to cross the finish line on time. Start-ups must consider every investment’s impact on your launch date as well as your finances both short term and long. The earlier you consider packaging, the more time you’ll have for R&D (research and development), and to revise, learn from failed tests, and redirect goals—all of which are par for the course with every start-up. Here are 5 considerations to make when defining your start-up packaging budget.
One man’s trash. Fitzroy Premium Navy Rum is more than just stunning packaging design—it’s also about sustainability and creating a product that doesn’t just end up in the landfill. We spoke with Marnix Tiggeloven at Fitzroy to learn more about the process of creating this delightful rum, crafting the story behind it, making it sustainable, and more.
It's officially the first day of Summer! This means the beginning of lots of fun in the sun, and nothing goes better with fun in the sun than ice cream. We've picked out 25 of our favorite ice cream packaging designs. Yum!
When it comes to creating the look of a new spirit, the challenge to tell the story of the product can be daunting. But by examining case studies closer and examining the steps other spirits brands have taken, it's possible for designers to find a clear plan of action.
Big news for Amazon, a new Pride flag, how packaging is failing colorblind consumers, and more. Here's the design news you might have missed.
Check out the best packaging projects and articles from last week!