Brand packaging designers have a vital role to play when it comes to driving positive change, no more so when it comes to sustainable pack innovation.
It’s hard enough starting a design agency—but imagine if after nine years in business you picked it up and moved to another country entirely? That’s exactly what Snono did. After leaving Yemen and arriving in Istanbul, Turkey, this agency has thrived even despite the challenges it has faced. We spoke with Abdulrahman H. Jaber, Art Director at Snono to learn more about the history of their studio, the work they do, and what inspires them.
The botanical designs on Wolffer Estate Gin are simply mesmerizing, aren’t they? Since IWANT had designed some of Wolffer’s other products, they naturally turned to the agency for something fresh, fun, and botanical-inspired. We spoke with IWANT to learn a little bit more about clarifying the direction for their design, keeping things low budget, and much more.
The practical side of design has always been a hot topic, but emotional one is rarely brought up. Meanwhile turning an unknown product into a dearly beloved brand is a cognitive process where main factors are attention, perception, comprehension, and memorizing. Let’s see how they work at every step of interaction between a consumer and a product and what tools are the most efficient to control the mysterious black box of consumers’ subconscious.
It’s happened to all of us—you open up a bag of chips and can’t believe how much empty space is in there. Not only does it feel like false advertising, but it means that there’s quite a bit of packaging put to use that’s not really needed. In hopes of changing this and making their brand and products more sustainable all around, British retailer Marks & Spencer has redesigned 140 snacks packaging to include less air and thinner plastic.
A brandless online grocery store, KFC swag, the history of birth control packaging, and more. Here's the design news you might have missed.