With a bit of imagination, kids can turn just about anything into a toy. So instead of putting Brum Brum balance bicycles into a bunch of packaging that would just get thrown away, Tu jau zini developed the Brum Box.
Movies, fast food, mini golf, go-karting and more—you can find it all at Play City. This mecca of everything fun was redesigned recently by Backbone Branding to truly capture what it’s like to spend a few hours simply letting yourself play.
This is a company on a mission that is sure to make your heart smiles. Bennison has partnered with gyro for the Baby Care Wear campaign, an effort to get pajamas donated to babies in need to keep them warm and safe. The packaging is especially unique, though, because it is actually soap paper that dissolves in water.
Happy Family is about more than just happiness—they’re all about baby’s health, too. Since the shelf-set for baby food is quite crowded, Happy Family asked Beardwood & Co. to help the brand better communicate the product subranges as well as the nutritional benefits in their line of Happy Tot foods.
Introducing a fun and eco-friendly way to play. GIGI Bloks is a new brand in Latvia that encourages children to play, learn, and build their ideas. Jānis Andersons developed the packaging for the company that firmly believes in having a simple toy that can allow a child’s imagination to go wild.
When you’re considering what diapers to buy, you’re probably least concerned about how they look. But Parasol Co Diaper + Wipes show what a difference it makes. James Prunean at Parasol Co designed the collection to be just as beautiful as the product is effective.
Packaging design for Parasol Co, a baby essentials subscription company
Little Balena is one of those projects that embodies “good” in every sense. Not only is the product made with love and care, but the packaging is designed with the environment in mind and for every purchase there is a tree planted in a national forest.
As a kid, going to the dentist is a total drag – in fact, dental hygiene in general is the last thing you want to worry about. So why not make it something that kids are excited about and that’s actually enjoyable for them? MontCarotte Creative Buro has created the MontCarotte Kids Tooth Gel Collection to show children that dental hygiene can be fun and taste good, and the tasty flavors like apple, banana, pear, and cherry don’t compromise the quality of the ingredients.
The world famous Hamleys of London is the oldest toy shop in the world, selling the finest of children’s toy since 1760. Their epic stores are considered a major tourist attraction in a city full of amazing things to see. In celebration of their 250 years in business Hamleys launched a collection of sustainable heritage toys. The new line of wooden toys would need to have packaging design that would reflect the nostalgia of traditional play within the modern world.
Going clothing shopping with mom and dad is usually a kid's least favorite thing to do. Nothing in the store excites them, no games, no toys around. Just the sound of their parents telling them to not touch anything. But what if there was a place, one where the act of play was encouraged? A place that made you feel like you just stepped into a designer's jungle gym. Introducing an exclusive shop for the little ones.
Navington is a popular and well-known brand of high-quality baby strollers which have been helping new parents out for decades. With a new line of products on the horizon, it was time to work on refreshing the whole brand and the Polish design firm Studio Otwarte was brought in to take on this challenge.
The Ambi Toys brand was created in 1969 in Holland and from 1976 - 2002 all the products were designed exclusively by Patrick Rylands RDI. All of Rylands' designs are notable for their bright, clean primary colours, making the Ambi Toy brand instantly recognisable whether the toy is a rattle, bath duck or pull along dog.
Zara commissioned Lavernia Cienfuegos to create Zara baby boy and Girl fragrances. The concept in mind was to create a simple and attractive packaging that spoke to a childs visual language but also had a classic and vintage feel to it. Creating playing blocks with the packaging made perfect sense, as reading letters and numbers is both playful but also a classic learning toy for children. The design combines kraft paper with soft baby blue and pink colors with bold letters.
Agnotisis a diaper brand focused on creating a fun and unique diaper for kids and parents purchasing the beloved item for their infants. The main focus for the diaper brand was to consider the diaper a garment and to avoid the cliche of having photos of babies on the packaging, this created an identified brand story with the objective to create shelf presence.
Made of organic goats milk from New Zealand, these Delicious Milk Soaps come packaged like a bar of ice cream, nutrition facts and all! Munich and Seoul based Ahhaproject was responsible for the design and branding of the bars for Stitch Bears, an online shop for nature inspired baby products, such as bedding, baby blankets, and toys.
Fruttolino are nutritious fruit bars developed for children in order to encourage healthy eating habits. Launched onto the Swiss market, the packaging for these goods, designed by Wunsch and Envision, has similar attributes to the product it houses.
Walking down a cosmetic or candy aisle may seem like a daunting task. With so many options facing us on shelf, making simple purchasing decisions can sometimes feel like Sophie's Choice - which option is better? Which product should we choose? Is one product better than the other?
We have seen a rise in the subscription box as consumers opt to pay a fee to receive curated monthly collections of sample-sized products themed around candy, domestics, niche fragrances, and even, DIY crafts! With each monthly collection, subscribers can sample new products carefully chosen based on quality, exclusivity and availability, ending the anguish that comes with having too many options.
We have selected a few stand-out subscription boxes, each offering a great selection of product and super-cute packaging, of course. Enjoy.
Fabula Branding created this fun, childlike design, for Corn Curls John Cook, in hopes to grab their younger audience’s attention to explore more sophisticated snack flavors. The bag mimics a treasure map imprinted with all sorts of characters and illustrations. The illustrated plastic gets a load of color and topped with curvy balloon typography. A narrative on the bag takes you on a journey across the perilous seas James Cook ventured through, only to discover a bed of crunchy goodness inside.
Chobani has released a line of kids greek yogurt. With the intent of getting kids excited about yogurt, they’ve teamed up with Hyesu Lee to create a vibrant narrative. The “Keith Haring” style illustration takes you on an adventure through wild twists and turns exploring the surreal spaces each character is lunged into. The black and white line drawing bursts with accents of color complementing the Chobani logo, tying the whole design together.
Designer Lily Li created a fun packaging for Aeroplay Kites, a do-it-yourself kite making kit for children between the ages of 9 to 12. This vibrant brand uses color to convey the playfulness of the product while also grabbing the attention of kids. The kit comes in two containers: a tube of wooden dowels, and a box of kite making supplies. Each kite is built in less than 10 steps, which makes for easy construction.
Matter Branding Agency designed this simple yet effective packaging to best illustrate these amazing biscuits for kids. In efforts to try and get kids to eat healthier, these little goodies were formed in the shape of different faces. The packaging displays the biscuits and their silly faces by creating characters out of each one, building a persona and story, that help best make this health food more appealing to little creative minds.