Having crafted the original brand identity back in 2011, crisp and potato brand Keogh’s returned to Brandpoint in 2016 to review the design strategy in order to better reflect their traditional Irish roots, enhance standout in the ever increasing premium crisp category, and assume a high quality aesthetic.
Tibor Hegedues designed the branding and beautiful packaging for conceptual pasta brand Luca and Linus. The design is comprised of sleek tubes with delicate illustrations of different types of pasta, creating an overall elegant and appealing look.
Pura Vida is a line of cannabis-infused superfoods that embrace healthy eating and lifestyles. Redesigned by Brewing Creativity, they updated the packaging to look more contemporary and relatable for today’s consumer, as well as showcasing the mouthwatering flavors.
BeOn, the chocolate energy brand has recently undergone a full strategic rebrand with the help of global strategic brand design agency BrandOpus. The rebrand encompasses a new name, new identity and new business model.
Will Echols designed this fun packaging for Markham & Fitz Chocolate. The designs feature beautifully colored flat-style illustrations and patterns that breathe life and allow the brand to stand out from other chocolate retailers.
Now, Homepride Kids looks to stir up the children’s food category with an adventurous range of cooking and pasta sauces created to reassure parents and excite fussy young palettes. Having designed Homepride’s All American range, Robot Food were asked once again to take the lead creatively with a sub-brand filled with fun (and Fred, of course).
When you think of seaweed, what comes to mind? Your mind most likely goes to thinking about the depths of the ocean but in recent times, seaweed is being introduced into the food world as a new healthy staple.
Following up on the gorgeous vegan chocolate packaging we featured on our site last year, ACH has come out with some more beautifully designed chocolate bars. Gintarė Marcinkevičienė created new designs that highlight the quality ingredients found in each and every bar.
Branding agency A.STUDIO has developed the packaging for a brand of butters called Hello Day! They wanted to send the message that a wholesome breakfast begins with this emotionally warm and appealing product.
Although summer is over, we can’t resist anything that will take us back to those days full of fun in the sun. American fast-food chain Sonic has done just that with their summer packaging campaign. With cups and bags decorated with bright geometric shapes and characters, this packaging is nothing short of adorable.
As an advocate for female entrepreneurship, Refinery 43 (a boutique brand and design studio in Massachusetts) collaborated with Bell & Goose Cheese Company — a woman owned & operated business proudly located in the great state of New Hampshire.
Talk about a cheeky name! La Patería didn’t dance around the sexual innuendo when designing these jars of olives. To balance out the boldness of brand name, the agency went with a more subtle label design and visual language for the product.
Instead of the typical online food delivery imagery you’re used to seeing, like utensils or dishware, Volta Brand Shaping Studio designed SendEAT differently. Consumers love seeing their food en route in real time, so they took this idea and made it a key part of the brand identity.