Packaging for the new line of eco-friendly toys from Toys R Us
represents a focus from the toy retailer on providing more
responsible toy options for consumers. The new packaging creates a unique brand identity for the wooden toys and other products in the line.
The toys come packaged in earth-tone colored boxes that bear a
special “R” seal. This seal consists of a green version of the iconic
Toys”R”Us reversed “R” logo with a green leaf, encircled by the words
“Recycle, Renew, Reuse, Re-think,” and signifies for parents that the
toys are eco-friendly.
Packaging is made from natural paperboard stock and contains at least 70% recycled content. It was designed internally by Toys R Us.
