Artea is a project by Masha Ponomareva, a student at the British Higher School of Arts and Design in Moscow, Russia.
Two more images after the jump.
Continue reading "Student Spotlight: Artea" »
Designed by
WESEMUA, a Madrid based studio:
"Extra Virgin Olive Oil made from a pure variety of olives, produced in the famous region of Jaen, Spain
Traditionally Olive Oil is known as liquid gold, Au (lat. Aurum) is the symbol for the element Gold in the periodic table. Every tin of Au Olive Oil symbolizes a golden brick containing a pure variety of Extra Virgin Olive Oil. The Extra Virgin Olive Oil has a resemblance to gold in the brightness, the reflection of the oil in the light. Extra Virgin Olive Oil is getting more precious everyday. Instead of creating a false coat of arms, we created a stamp using the 79, the Gold´s atomic number as the main signature for the rest of the range of oils, to give it more value and as sign of pureness."
Continue reading "Au Olive Oil" »
Justin Colt just finished his senior year at Penn State
University and sent in his favorite piece, Chip Ship:
"Concept: The theme of this project was randomly drawn from a hat that
was passed around. The challenge was to combine a line of sauces with
the theme of the 1960s. Staying away from the grassroots campaigns and
hippies movements that were typical for the decade, my research exposed
the excitement of something else very prevalent at the time; the 1960s
space race.
Design: The aesthetic of Chip Ship was derived from pulling samples of
vintage newspaper articles, advertisements, and other media. A lot of
inspiration was gained from the study of Bradbury Thompson and his
experimentation with color and typography. One of the main goals for
Chip Ship was to go beyond just a label, and to design a party
experience. LED lights glow brightly, and tins of sauces are dispensed
when the ship launches. Flavors Astro Radish, Solar Mint, Cayenne
Comet, and Plum Eclipse feature interesting ingredients that are
adventurous to sample."
See more after the jump.
Continue reading "Student Spotlight: Justin Colt" »

A selection of work from Curious D, a multidisciplinary firm in France.
See more after the jump.
Continue reading "Studio Spotlight: Curious D" »
Designed by jewellery designer Lorenz Bäume, Guerlain Rouge G lipstick aims to combine both glamour and functionality in its new packaging design. They have turned the lipstick package into a compact; a magnet holds the two parts together, and opening with lipstick reveals a two-part mirror with which you can easily apply the lipstick. Functional or over packaging? Share your thoughts below.
Continue reading "Guerlain Rouge G lipstick" »
Before
After
Hunt Adkins, a Minneapolis-based agency, recently redesigned Minnesota-based Nutrisoda:
"Nutrisoda needed to embrace its identity as a soda. The 8.4 oz can of the old packaging screamed energy drink and led to confusion. Our solution was simple: change to a 12 oz can. Second, the old mark had taken a back seat to more prominent design components. But it was imperative people recognized the brand Nutrisoda while finding a way to highlight we are a soda (albeit a better-for-you version). Therefore, we established a proper brand hierarchy that showcases our name and product, using valuable shelf space as a marketing opportunity. Finally, we used bubbles and colors on each can to display the fun, fizz, and flavor that consumers look for in a soda, while allowing the unpainted aluminum to speak to the clean, modern and healthy beverage Nutrisoda contains. Together, these add up to Nutrisoda: delicious, guilt-free fizzy goodness made real."
Do you think this was a successful redesign? Share your thoughts after the jump.
Continue reading "Before & After: Nutrisoda" »
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