"In the Heinz Baby Food portfolio, the Cans play an important role delivering wholesome, convenient baby food. Creating 'Hero' characters from the keystone involes Mum and Child alike whilst utilizing colour-ways from the Hero brand reinforces Heinz can food heritage and credentials."
Designed by Cowan.
""We were challenged with developing a specialty foods packaging system for 1300 on Fillmore that would become an extension of the restaurant experience. Differentiating enough to drive sales and awareness of Chef Lawrence, as well as traffic to the restaurant, the packaging brings him to the forefront, while focusing on the artisanal nature of his craft and paying homage to where it all happens—1300 on Fillmore."
Designed by Landor. More images after the jump.
"Created by illustrator, Fiona Hewitt, and expert in Asian Kitschology, Andy Tainton, the Dumpling Dynasty brand was inspired by years spent living in Shanghai, Beijing and Hong Kong, endlessly trawling the flea markets and junk shops for inspiration."
“Our products are a labour of love. Sought-out from lesser-known parts of China, we strive to personalize and re-create the sweet sentiment and attention to detail found in vintage Asian packaging design,” says Fiona Hewitt. “It is our hope that these products will make your life a little sweeter every time you use them.”
A beautiful concept paint can by Camilla Madeléine Lykaas.
Very cool promotional packaging for biodiesel fuel by the talented Alvin Diec who now works at Matchstic a brand identity house in Atlanta. I don't have much more info for this project, but Alvin's portfolio is pretty nice, too.
New work from C.Capital, a Paris based packaging design agency. They recently redesigned a line of home cleaning supplies for Briochen, a local and historic French brand. As a result, it sparked an 8x increase in sales for the brand.
To celebrate the 90th anniversary of the brand, they created "le Briochin" a limited-edition, back to the basics cleaning soap. It is packaged in a very simple vintage blue tin.
Check out the "before" after the jump, and share your thoughts on the redesign in the comments.
Another project by recent Academy of Art grad Adam Mulyadi:
"ussel Wright is a famous industrial designer. In this project, I created a fictitious paint company named after this famous artist. Before creating the paint lines of Russel Wright, I had to find out more about his products and the colors he used to make his designs.
To get Russel Wright’s look and feel, I combined the vintage look of his works of his dinnerware and cloth with a contemporary design. Besides that, I also matched the color with his dinnerware. This step helped me to create a new line of paint products. And by only seeing this line of paints, people will soon recognize that this is the Russel Wright Company."
More images after the jump.
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