These Snacks Are Well&Truly Good For You

Published

Filed under

If you’ve got the munchies or need something to tide you over before dinner, these snacks are Well&Truly good for you.

“Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look celebrates taste and satisfaction, returning to the fundamentals of what it means to be a snack.

As the mainstream and healthy snack sectors began to converge, B&B was keen to help Well&Truly take advantage of the opportunity to be the better-for-you option within mainstream snacking. The new branding reflects that repositioning by expressing the powerful flavours and textures found in every mouthful.”