The Queue Offers Up Something New

Conceived by designer, Pavel Marchankau The Queue, a Belgian beer, offers up shades of magenta, turquoise, orange and pine green with hints of gold and white that appeals to the eye. 

"The brand name was chosen for Belgian beer. The meaning of the world reflects the idea behind this brand: A constant enrichment of product line bringing newly designed beer brands. The logo is shaped around the letter Q which sounds consonant with the brand name, and the taste of beer defines the colors used in the design. 

Starting with the letter Q, a line goes through the beer can which links a number of colors each symbolizing some taste, just like a threaded needle. It designates a queue line. "

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Designer: Pavel Marchankau
Location: Minsk, Belarus