Produced by Design Bridge, The Palm rosé is truly the epitome of Los Angeles vibes in the summer as the label looks like it belongs at every cabana of The Beverly Hills Hotel.

“Whispering Angel is leveraging on the success of their premium portfolio to introduce The Palm, an entry-level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomized a fun, aspirational ‘rosé lifestyle’ for the US market while reflecting the refined, high-quality of the French wine.”

Pati Zywert, Design Director from Design Bridge commented,“When developing the design, we began thinking of The Palm as the younger sister within the Whispering Angel family, taking a fun road trip with friends from the French Riviera, where the wine is produced, to the palm tree-lined beaches of the Californian coast. We imagined all the sights and places experienced along the way – from Cannes to Coachella – and used them as creative inspiration and reference points for the design.”